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Your puppy jumps up and you tell it off. Then it jumps on a guest and the guest says "oh it's fine, I don't mind" and bends down to pet it. The problem isn't your puppy. It's the inconsistency. Every single time jumping up produces attention, physical contact, or a response, the behaviour gets stronger. Jumping is not rudeness. It is a puppy running a strategy that keeps working.
Luke Buchanan, Owner of The Toe Beans Co and Sydney's Puppy Trainer, covers the full protocol below. The fix is simpler than most owners expect, but it requires complete consistency across everyone who interacts with the puppy.
Puppies jump to reach the face. In their litter, they licked the muzzle of adult dogs to trigger regurgitation as a feeding behaviour. When a puppy jumps on you, it is using the same instinct: get to the face. The behaviour is natural. It does not stay natural. It becomes a nuisance when the puppy grows to 35 kilograms and is still doing it.
The behaviour persists for one reason: it works. Jumping produces a response, and any response, positive or negative, is rewarding. The owner pushes the puppy down: physical contact. The owner says "no" or "off": attention and eye contact. The owner turns away: the game shifts but there is still engagement. Most owners think they are correcting the jumping. They are feeding it.
There is no shortcut here. The behaviour fades when it produces nothing. The protocol is:
If the puppy jumps again the moment you turn back, repeat. Turn away. Hold position. Wait. Return when four paws are on the floor.

"Off" teaches the puppy that jumping is the default, and "off" is the instruction to stop. But jumping should not be a default. The foundation of the Relational Leadership approach is that the puppy never gets anything, including attention, without operating from a calm settled state. Teaching "off" treats jumping as a starting point and works backward. Ignoring the jump and rewarding the floor position goes forward.
Commands have a place in training. This isn't one of them for a puppy under sixteen weeks. Build the pattern first.
Guests are almost always the weak link. They find it cute, they bend down to the puppy's level, they make high-pitched noises, and they make weeks of your work irrelevant in thirty seconds. Before guests arrive:
With complete consistency from everyone in the household and all visitors, most puppies show significant reduction within one to two weeks. Jumping that has been intermittently reinforced for two to three months takes longer, three to four weeks of rigorous protocol. The variable is how consistently the rule is applied.
The pattern that stalls progress every single time: the household is consistent, a visitor caves once, the puppy gets reinforced, and the cycle resets. One exception undoes a lot of work. That is the nature of intermittent reinforcement.
Jumping that is accompanied by growling, snapping, mouthing that breaks skin, or that escalates despite the protocol being applied correctly, needs a professional assessment. The behaviour is then outside the range of normal attention-seeking and needs a different approach. Contact Luke at The Toe Beans Co for a one-to-one assessment, or join the free SKOOL community for support between sessions.
Puppy school runs across Bondi, Paddington, and Surry Hills. Jumping and door manners are covered in the first session.
Your puppy has drawn blood twice this week. You've yelped, said "ouch," walked away, used a firm "no." Nothing has...
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ABSOLUTELY NOT. If you want a method like that I suggest you call the 1980's, go back there and never get a dog. We teach the dog calming code, a method based on positive action that reinforces your role as the leader in your dog's eyes.
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